Behind the Brand: SH Architecture

Clients, Creativity

March 29, 2017 | Written by Ann Sprague

SH Architecture, a Las Vegas architectural firm, is already well established, but was ready for a fresh take on their branding and image. We focused on how architecture touches us in so many ways – the emotional aspects of where we live, work and play vs. “just showing buildings.”

Sh-card.png

We chose a natural color palette to reflect the company’s commitment to sustainable design and an overall design strategy that reinforces simplicity and clarity. Playing off the company’s name, we created an advertising campaign that utilizes single “SH” words and imagery of people experiencing life or interacting with the types of spaces they build. We also created the website, eblast designs, a variable project quoting document, note cards, corporate brochure, and CD/DVD sleeve.

SH_relationSHip1a_Ad_475x615-791x1024.jpg
SH_SHhhhh_AD_475x615-791x1024.jpg

 

SH-printed-holiday-card.png  

The printed holiday card is another extension of their devotion to sustainable design. It’s printed on recycled paper and features a button with a tree symbol. This symbol is now a universal mark representing their allegiance to sustainable design and is used throughout their printed and digital materials.

An electronic holiday card featured the SH staff (photographed, recorded and transformed into digital characters) singing an environmentally conscious version of “The Twelve Days of Christmas.” Within an hour of sending the ecard to a list of 500, there were over 8,000 hits. Play Holiday Card 

  SH-holiday-card.png

 

ABOUT CANYON CREATIVE

Our Las Vegas-based agency offers creative services, including branding, advertising, traditional and digital marketing, graphic design, website development, SEO and SEM services, social media, packaging design, environmental graphics, and retail product development. Canyon Creative’s team of Imaginative Strategists is comprised of experienced designers, advertisers, writers, marketers, creative thinkers, web developers and hard-working lovers of fun. Our client list includes organizations in  gaming, hospitality, travel, theme park,  entertainment, corporate, public utility, and non-profit sectors.

 

Written by Ann Sprague

Share this on: