Appreciation Inspired by Art: Canyon Creative Wine Gift Design

Art, Clients, Creativity, Giving Back

May 9, 2017 | Written by Ann Sprague

Our wine gift design was inspired by an abstract oil painting created by Canyon President Dale Sprague. Broad brush strokes of ruby, rose and burgundy morphed into subtle heart shapes, reminding us of love. We found the perfect quote by French philosopher Voltaire: Love is a canvas furnished by nature and embroidered by the imagination.

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The idea for letter pressed coasters came next. We added quotes from Pablo Picasso, Lord Alfred Tennyson, Dave Matthews and Ralph Waldo Emerson and created art to reflect each sentiment. The four coasters were placed in a burgundy burlap bag and tied to the neck of the bottle.

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Our clients are the best. We wanted to do something different and personal. We came up with the wine gift (because we love wine), which evolved into the creation of the coasters. It was around Valentine's Day and Dale was donating the painting for a good cause, so it seemed like a natural fit. The whole team was involved, which felt really good. The coasters, even though they're not branded as Canyon, are a constant and subtle reminder of our creativity. The clients loved the packaging design and many expressed interest in doing something similar for their next company event.

The painting was later framed and donated for an auction raising money for a young person in need of a heart transplant.

 

ABOUT CANYON CREATIVE

Our Las Vegas-based agency offers creative services, including branding, advertising, traditional and digital marketing, graphic design, website development, SEO and SEM services, social media, packaging design, environmental graphics, and retail product development. Canyon Creative’s team of Imaginative Strategists is comprised of experienced designers, advertisers, writers, marketers, creative thinkers, web developers and hard-working lovers of fun. Our client list includes organizations in  gaming, hospitality, travel, theme park,  entertainment, corporate, public utility, and non-profit sectors.

Written by Ann Sprague

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