5 Creative Ways to Make the Most of Your Website Content

Insider, Clients, Creativity

January 9, 2017 | Written by Christian Mielnik

As a business owner, you understand the importance of reaching customers with a steady stream of useful, high-quality content. You’ve spent hours creating copy for your website or hired a team of writers to do so on your behalf. Don’t let your time and money go to waste. Here are five creative ways to make the most of your website content.

 1) Slideshows and Videos

Give your fans a show they’ll never forget. Converting website content into a slideshow or video is an excellent way to engage guests and expand your audience at little cost to you. Post on places, like SlideShare or YouTube, and attract new people to your website, while building new Followers on these social media sites.

2) E-Books

More and more people are using mobile devices, such as e-book readers, to access information they care most about. Repurposing website content into e-books helps potential customers learn something new about you; strengthens your brand; and ultimately builds customer loyalty. E-books can cover virtually any topic, making them a highly versatile marketing tool easily shared across the Internet. Offer e-books free from your website or distribute them via a wide range of e-book marketplaces.

3) Podcasts

Are you posting interesting, thought-provoking articles on your website, but looking for ways to expand your reach? Consider the power of podcasting. Dive deeper into those articles by creating an audio interview, including commentary from qualified guests who could offer up even more great information and advice. Podcasts help you connect with audiences who prefer learning new information via spoken word.

4) Infographics

Infographics are visual aids that educate people on various subjects in a simple, easily shareable format perfectly suited for social media. Convert your website copy into visually appealing designs and capture clients who prefer pictures over words.  When done right, infographics have the potential to go viral and can drastically increase the amount of new visitors to your website.

5) Email Newsletters

If you don't already send regular emails to your customers, then you're missing out on a valuable marketing opportunity. Creating an email newsletter is easy, particularly if you have quality content on your website. There are a variety of email newsletter templates available online, but you may want to consult with a marketing professional to ensure you pick the perfect design and email schedule suited for your business.

Making the most of your website content offers a greater return on investment, while giving you more time to focus on other aspects of your business. Canyon Creative cares about the success of your business and is here to help. If you want to learn more, contact us at (702) 262-9901 or complete the form below for a prompt response.

Written by Christian Mielnik

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